I have no sales or business development background. Will this work?
Yes. The course is built around structure, not charisma. You follow a scoring framework to pick partners, use the templates to make the approach, and work from scripts for the conversations. Every term of the trade is defined in a plain-language glossary, and the arithmetic in the deal module is nine cells in a spreadsheet rather than accounting. The founders who do best with this are usually the ones who thought they were bad at it.
How much time does it actually take?
About an hour a day, five days a week, for five weeks — roughly 27 hours in total. The course ships with a day-by-day timeline so you can see exactly what each day holds. Weeks two and three are the heavy ones; the first and last are lighter. If five days a week isn't realistic, three days a week across eight weeks works just as well and is the most common pattern.
When do I actually start talking to partners?
Day 15 — the end of week three. That's the point your first approaches go out, and replies typically land within the following few days. A signed partnership takes longer: usually a quarter, sometimes two, because the pace is set by the other side's approval process rather than by your effort. I'd rather tell you that now than have you conclude in week four that it isn't working.
My business is tiny. Why would a large group talk to me?
Because size isn't what they're buying. Project Chaiwala had five outlets when Apparel Group signed with them. Large organisations have gaps — a category they don't cover, an audience they're losing, a product they'd have to build from scratch. Module 1 is largely about inventorying what you hold that fills one of those gaps, and Module 3 turns it into a proposal.
Does this only apply to consumer brands?
No. The examples lean consumer because they're public and relatable, but the mechanism is identical in B2B — Peekabox is a supplier that reached hundreds of outlets through six group relationships. Services, trading and manufacturing businesses use the same sequence.
What's the AI part?
Partner discovery and preparation, mainly. You'll get the prompts and tools to map non-competing businesses that hold the asset you need, research a target properly before you approach it, and draft the outreach. It's leverage on the research, not a replacement for the relationship.
I'm outside the UAE. Is it still relevant?
The framework travels; the examples and the market context are UAE and GCC specific. If you're launching or scaling here, it's already structured for you. If you're elsewhere, you can understand, adapt and apply the concepts, frameworks and structure to your own location, industry and business requirement.
What happens if I get stuck partway through?
You bring it to the monthly session. Everyone who joins the course gets access to the founders' community and a live online session each month — come with the partner you're stuck on, the pitch that isn't landing, or the deal structure you're unsure about, and we work through it live. It's included for as long as you're in the course, at no extra cost.
What exactly do I get for $300?
Lifetime access to all five modules, the working spreadsheet, and the full template kit — scoring and diligence frameworks, one-pager and pitch deck, three agreement drafts, eight outreach messages, the AI prompt library, the co-marketing launch kit, the 90-day roadmap, the case library and the glossary. Plus ongoing access to the founders' community and the monthly live session. One payment, delivered through Gumroad.